POM / GLP-1
Pharmacy & weight-management
Online pharmacies and telehealth funnels selling GLP-1, hair-loss POMs or weight-management programmes.
Doctor-led review
Independent · UK
Verattia · Doctor-led claim-risk review Find the issue before the regulator does.
Pre-publication claim review for UK pharmacy, aesthetics, supplement and consumer-health brands. Doctor-signed, on the record.
Reviewed against CAP Code MHRA Blue Guide GPhC standards ASA rulings GMC Good Medical Practice GB NHCR DMCC 2024
Rulings-watch the ASA ruled a supplement’s own name, “GuLP-1”, an unauthorised health claim, . Read the doctor-led note ›
What Verattia does
Before you publish, we tell you whether each claim holds against the rule that governs it, and write the safer wording where it doesn’t.
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Grade
Every public claim graded BLACK, RED, AMBER or GREEN against the cited rule.
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Rewrite
Safer wording for every high-risk claim, defensible against the cited rule.
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Sign
Personally signed by a GMC-registered clinician. Not outsourced, not templated.
Who we work with
Three lanes we know intimately.
BOTOX / TOXIN
Aesthetic clinics & injectors
Single clinics and multi-site groups marketing botulinum toxin and POM-led treatments.
SUPPLEMENT / NHCR
Supplement & longevity brands
DTC supplement, longevity and nootropic brands needing claims, testimonials and endorsements that survive consumer-protection rules.
Illustrative sample audits
Three full sample audits in the exact format of a live engagement. Built as illustrative composites, they model no real business and identify no one.
Pharmacy / Weight-management
Weight-management landing page
Pharmacy page with named POMs, dose-tier pricing and GLP-1 signalling.
Review sample audit ›
Aesthetics / Toxin
Botulinum toxin service page
Clinic page with Botox naming, public pricing and before/after imagery.
Review sample audit ›
Supplement / Longevity
Supplement claim pages
DTC supplement pages with claim drift, quantified outcomes and testimonials.
Review sample audit ›Illustrative samples. Advisory and editorial only. No regulator endorsement implied.
Seen the format? Send your asset for a Rapid Triage ›
Choose your starting point
Three packages. Most begin with a Triage.
Recommended entry point
Entry · 48 to 72 hours
Rapid Risk Triage
£750single asset
Directional review ahead of a launch, campaign or regulator reply. Publish, hold or escalate.
- Overall risk grade
- Top five publish-blockers
- Priority remediation list
- 2 to 4 page PDF
£300 credit against a Full Audit if commissioned within 14 days.
Request a Rapid Risk TriageFlagship engagement
Core · 5 working days
Full Claim-Risk Audit
from £2,250single asset
Complete claim-by-claim review. Every claim graded, every high-risk string rewritten, every remediation step sequenced.
- 10 to 15 page doctor-signed deliverable
- Every claim graded against cited rule
- Safer-wording bank for each high-risk claim
- Six-phase remediation action plan
Campaign · 7 to 10 working days
Multi-Asset Funnel
£4,950 to £6,9503 to 5 linked assets
Landing, pricing, email and ads read in concert, as a regulator would.
- Cross-surface claim review
- Traffic and governance notes
- Bundled fee vs. equivalent single audits
Existing client or multi-site group? See ongoing & group engagements ›
Ongoing & group engagements
Existing clients, post-rebuild work and multi-site groups.
After rebuild · 3 working days
Re-validation Audit
£950 per asset
- Advisory re-check against the original audit
- Confirms whether identified risks have been removed
- Records any residual or new exposure
Recurring · 48h per asset
Monthly Sign-Off
£1,500 to £4,500 per month
- Essentials: 2 assets / mo
- Growth: 4 assets / mo
- Priority: 8 assets / mo
Groups · 2 to 3 weeks
Multi-Site Programme
from £9,500 6+ assets
- Pharmacy and clinic groups
- Brand-surface audit across sites
- Executive read-out for leadership
Inside a Full Audit
Executive verdict, asset snapshot, claim audit table, regulatory narrative, safer-wording bank and a six-phase action plan. See an illustrative sample audit ›
Frequently asked
Short answers buyers ask before commissioning.
Do I need live URLs?
No. A short brief, draft copy or screenshots is enough to scope the work.
Can you review ads and emails?
Yes. One asset is one public page, one email sequence, one paid ad set or equivalent surface.
What does a Full Audit include?
Executive verdict, asset snapshot, claim audit table, regulatory narrative, safer-wording bank and a six-phase action plan. 10 to 15 pages, doctor-signed.
Do you guarantee regulator approval?
No. Outputs are advisory and editorial; they do not imply regulator approval and do not replace legal counsel or prescriber governance. See Important limitations.
Who reads the enquiry?
Every enquiry is read personally by Dr Borna Farzaneh, GMC-registered clinician and Founding Director.
What if you find nothing?
Then the audit says so in writing, naming the rule each claim was tested against. It is a signed, defensible record that the asset was reviewed before publication, worth keeping on file if a complaint ever lands.
Is the fee fixed, and what if scope changes?
The fee is quoted before any work begins. If your asset turns out to be larger than a single surface, you see the revised scope first, never a surprise invoice. Every Full Audit also includes one round of re-review on the wording you remediate.
Is the Triage fee credited if I move to a Full Audit?
Yes. A Rapid Risk Triage carries a £300 credit against a Full Claim-Risk Audit commissioned within 14 days. Most engagements begin with a Triage and escalate only where the findings justify it.
Is my material confidential?
Yes. Everything you send is treated as confidential, and we counter-sign a mutual NDA before review on request.
Can you review something already published?
Yes. Pre-publication is ideal, but a live page, paid ad or email sequence can be reviewed against the same frameworks. That is useful if a complaint has already landed.
Why does a doctor review the claims, not a generalist?
Most claim risk in regulated health advertising turns on a medical judgment: whether a “clinically proven” claim is earned, whether a before and after implies a treatment outcome, whether a POM is being promoted to the public. Those are calls a GMC-registered clinician is trained to make, and the assessment is signed on the record.
How is this different from asking my lawyer?
A solicitor opines on legal exposure. This is a clinician reading the same claims against the advertising and medicines codes and signing the assessment. The two are complementary, not substitutes.
Begin an engagement.
Send the asset. A doctor-signed risk review returns within 72 hours.
Outputs are advisory and editorial. Not legal, regulatory or medical advice. Full scope: Important limitations.